The founding of Everlast
Jacob Golomb
Everlast was founded in 1910 by 17-year-old Jacob Golomb in the American city of the Bronx. Jacob was the son of a tailor and a keen swimmer, but was not satisfied with the swimming suits of the time, which only lasted one season. That's why he established the swimwear brand Everlast, which he guaranteed would last the year.
Jacob Golomb was an ambitious and talented businessman. He was also a keen swimmer and was frustrated that the swimming suits of the time were not durable enough. He believed there was a market for swimwear that was both durable and comfortable.
Jacob Golomb began experimenting with different materials and designs. He developed a new material that was both strong and soft. He also designed a new cut that was both comfortable and aerodynamic.
Everlast swimwear
Everlast's swimwear was a success from the start. They were quickly popular with swimmers all over the world. Everlast was the brand of choice for swimmers looking for quality and durability.
Everlast's swimsuits were made from a material called "Everlast Rayon". Everlast Rayon was a blend of rayon and viscose. It was a strong and durable material that was also soft and comfortable to wear.
Everlast's swimwear was also designed with a focus on comfort and aerodynamics. They had a close-fitting cut, which gave swimmers good support and freedom of movement.
Jack Dempsey
In 1917, a young boxer named Jack Dempsey approached Jacob Golomb and asked if he could design a pair of protective the boxing gloves that could last for more than 15 intense boxing sessions. Jacob Golomb took up the challenge and he developed a pair of gloves made from a new material that was both soft and protective.
Dempsey was well pleased with the gloves and began using them in his matches. In 1919, Dempsey became the heavyweight boxing champion of the world, and he won several of his fights wearing Everlast gloves.
The progress
Everlast boxing gloves
Everlast's collaboration with Jack Dempsey was a game changer for the company. Dempsey was one of the most popular and successful boxers in the world and his use of Everlast gloves gave the company enormous exposure.
Everlast's boxing gloves were made from a new material that was both soft and protective. They were also designed with a focus on comfort and freedom of movement.
Everlast's boxing gloves quickly became popular with boxers all over the world. They became the brand of choice for boxers looking for quality and protection.
Other sports products
In the 1920s, Everlast began to expand its product range. The company began producing other sports products, such as gymnastics equipment, wrestling chest plates and baseball gloves.
Everlast's sports products were made of high quality and designed to last for many years. The company quickly became a leading supplier of sports equipment.
Muhammad Ali
In the 1960s, Everlast was already a well-known and respected brand. However, the company became even more popular when it partnered with Muhammed Ali.
Ali was one of the most iconic and successful boxers in history. His use of Everlast gloves gave the company tremendous exposure.
Everlast's boxing gloves were an important part of Ali's success. They helped him protect his hands and give him an advantage in the ring.
The collaboration with Muhammed Ali was a major turning point for Everlast. It helped the company reach out to a new generation of sports fans.